A bag full of opportunities

Irma Krvavac | Designer

"Thanks to the guidance of a mentor, I am now able to turn my brand into a successful business."

Irma Krvavac | Designer | Sarajevo Regional Development Agency, Bosnia and Herzegovina

Irma Krvavac, owner of the Sarajevo-based Freya Design, specialises in handbags with traditional Bosnian designs that are both practical and creative. Until just two years ago, however, Freya Design was a one-woman startup: Krvavac was designer, tailor, and business owner rolled into one. So when she heard about the EFSE Entrepreneurship Tournament being held in Sarajevo in November 2018, her combined sense of imagination and enterprise saw an opportunity not to miss.

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